Archetypes are the underlying patterns of human behaviour that are, often invisibly, ‘running the show’. They tell us who we are and how we show ourselves to the world. The better you understand and use them, the more effective you will be.

It’s important to know the archetypes that can shape your values and actions. By understanding how they work you can increase your effectiveness and satisfaction at work and in life. We combine archetypes into our programmes as it provides a comprehensive framework to recognise and identify ‘what’s going on’ in each of us as individuals, teams, and larger organisational systems.